BFL Happy Hour: Thinkshift

Sandra Stewart and Carolyn McMaster of Thinkshift belly up for our first Happy Hour chat.

Cheers! We are starting a series of marketers talking to marketers about the insights and moves that keep them thriving. Our network includes a lot of innovative, small to mid-sized firms that have stayed independent. Not an easy thing to do in a highly consolidated industry that commoditizes talent.

Sandra Stewart and Carolyn McMaster are principals of San-Francisco based Thinkshift Communications. They made a decision to get into strategy and to lead with their values and it has carved out a nice niche for them. They were an early B-Corp and have stayed true to their promise to work with companies that have a “net positive affect” on the planet, as Stewart put it.

Eric talks with them about the skill of writing, how hard it is to find good writers and why it will remain a valuable skill.